Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

and the community as a whole when creating and implementing marketing strategies. Although strategies for implementation differ from one company to the next, every holistic marketing approach ...

These rich insights help continually refine your marketing strategies. Additionally ... that you maximize the return on your marketing investment. For instance, if an ad campaign isn’t ...

Every dollar you spend is being questioned. Your CFO sees marketing as a cost, not an investment. You’re under pressure to ...

MediaFuse-Dentsu Nigeria has announced that it is pioneering artificial intelligence-powered integrated growth solutions to ...

Kevin Harrington, Brandon T. Adams, and Brian Harrington joined forces to launch Big Brand Ventures, a firm dedicated to ...

AI literacy, coupled with expertise in revenue, growth and B2B marketing strategy, are among the fastest growing skills for UK marketers, says LinkedIn.

Legal marketing is highly competitive. Law firms struggle to attract quality leads while managing day-to-day operations. Many ...