Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle ...

Perhaps you see the pattern emerging: For today's marketers, the challenge really isn't measurement; there is an abundance of metrics. The challenge is measuring Marketing's value and performance.

However, nearly a quarter (23%) say they are not very satisfied with their ability to measure ROI, and 15% percent say they are not ... 70% say the need to validate results from sponsorship/event ...

This leads to an inflated sense of accomplishment in a given campaign, distorting your perception of your marketing performance and leading you to overestimate your earnings and ROI. Second ...

Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success. The post A 3-step guide to unlocking marketing ROI with causal AI appeared ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...

"Pharma needs to ask ROI questions before a campaign ... capabilities, and metrics for brand performance, multi-channel marketing, and social media. Her previous roles in insights and analytics ...

Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising. The Statista report of last year showed that the influencer marketing industry was ...

NEW: Insights from the Propolis Community Index: A Full Year of B2B Marketing Metrics Featuring extensive data on B2B marketing budgets, spending, ROI, customer acquisition, retention, team structures ...