What do these activities contribute to the business's bottom line? Without proving their marketing ROI, it's almost impossible to justify your marketing budget. Unsurprisingly, companies want hard ...

47% of them say they do not measure their content marketing ROI. Of those who don't measure the returns of their content marketing efforts, 38% reported that "there is no formal justification required ...

In today's fast-paced marketing world, businesses must adapt quickly to stay competitive. The vast amounts of data generated by ...