Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

This section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you'll ...

The first thing you’ll need is a business plan. This is an essential document that outlines your business’s goals, strategies and financial projections. It should cover every aspect of your business ...

More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

Enter Plan B: taking a closer look at the basic marketing strategy fundamentals that drive tactical decisions. Though there are many tributaries leading to the ultimate performance of a campaign or ...

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

New SMB founders prefer social media marketing, results of a survey by digital marketing platform Constant Contact reveal.

Every business should have a marketing plan that outlines an overall strategy and the day-to-day tactics used to execute it. A successful marketing plan will lay out tactics for how to connect ...

the military's largest branch has revamped its multi-billion-dollar marketing operations with a new home base, a new holding company partner, and a new targeting strategy. E. Casey Wardynski and ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...