In today’s music industry, independent artists are faced with the daunting task of standing out in a crowded marketplace.

One of the prominent companies specialising in influencer-marketing campaigns for music clients is up for sale. VoxFeed is the firm.

"One of the interesting things that has emerged out of this TikTok ecosystem is that catalog is never really dead," Sean Kane, a cofounder at the music marketing firm Hundred Days Digital ...

Audio marketing refers to the use of sound, particularly spoken words, music, and other auditory elements, to engage and persuade consumers. This can be implemented through various channels ...

It's a common assumption that music streaming has changed how we listen ... The research study, published in the journal Marketing Science, is titled, "What Drives Demand for Playlists on Spotify?" ...

Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music. The report ...

CEO of the marketing agency NuWave Digital. “Everybody else will consume that content mainly in short-form video.” Trending on Billboard Music marketers are increasingly focused on ...