Surprisingly, a brand managed to have Lionel Messi appear in its Super Bowl ad. The beer company Michelob Ultra succeeded in having the Argentine soccer star feature in a video related to beer.

LeBron James and Lionel Messi starring together in a commercial. “Getting to be a part of this campaign with LeBron James and Lionel Messi is really special,” Ohtani said in a statement.

This instance is reflective of how star players can shift the dynamics of a game, not just through their performance but also through their impact on team morale and crowd energy. For example, in NBA ...

Fans online have reacted to Lay's introducing 'Lay's Crawl' with soccer legends like Lionel Messi and Thierry Henry, among others. They are excited to stand a chance of meeting the sporting icons ...