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There are several important metrics that can be used to ... Instead, poorly engaged IT and business project leaders declare success and move on, prematurely, to the next transformation stage.

Artificial intelligence (AI) continues to shape the future of business, and 2024 provided valuable insights into leveraging ...

Set your expectations appropriately and get them on paper. Prioritize what needs to be done and spend less time doing what ...

Discover how prioritising customer-centricity can transform your business strategy and drive growth. Explore five essential ...

Building a successful CPG company comes down to understanding metrics, like velocity and gross margins, and navigating ...

The world’s largest sovereign wealth fund, Norway’s Government Pension Fund Global, which runs $1.6 trillion in assets, has ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say it’s time to rewrite the rulebook.

As technology evolves and customer expectations soar, traditional metrics no longer ... is the recognition that success is not static. In today's fast-paced business environment, we must be ...