For Anheuser-Busch, the world's biggest beer brewer, that's a big problem and opportunity. Which is why, when the brand launched Michelob ULTRA's hard seltzer, we tackled consumers' biggest complaint ...

Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.