Which is why, when the brand launched Michelob ULTRA's hard seltzer, we tackled consumers' biggest complaint about them: Hard seltzers taste fake. First, we identified a growth audience no-one was ...

Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.

2020 was a lemon of a year; Bud Light Seltzer has an answer for that in ... Actors, singers and athletes all want the real taste of Michelob Ultra Organic Hard Seltzers in this star-studded ...