RCS is game-changing technology for mobile marketing. We've updated our article to include news of RCS tools from Twilio. The post Mobile marketing with RCS: What you need to know appeared first on ...

There is a feeling that mobile marketers could do more to support their trade association. Start by attending tomorrow?s Mobile Marketing Forum. While the association has struggled to grow its ...

Appia finds that native language use can significantly improve click-through and conversion rates. Imagine what further localization efforts can do. In Japan, McDonald's runs mobile marketing ...

The Center for Digital Democracy and the U.S. Public Interest Research Group have joined forces and petitioned the Federal Trade Commission to investigate mobile marketing practices. The two groups ...

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

Target utilizes mobile capabilities in a number of ways. Since 2005, Target has used text messaging in select advertising and marketing campaigns. Our goal is to be fresh and innovative ...

Once best known for its teen-friendly photo and video filters, Snapchat has emerged as a trailblazer in the realm of mobile marketing, offering a unique and authentic platform for users and ...

making mobile Web site design and search engine optimization must-have marketing strategies for brands moving forward. A study from Forrester Research Inc. showed that 51 percent of luxury ...

Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to the ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...