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Since last year, Forbes Top Creators have added more than 100 million followers to their collective total—now boasting more than 2.7 billion followers across YouTube, TikTok, and Instagram.

There’s no question that YouTube is an extremely popular social media site, however, some statistics from Pew reveal just ...

The most popular YouTubers, such as MrBeast, Lilly Singh, or Markiplier, didn’t just get lucky—they cracked the code on what makes content go viral. From mastering the algorithm to building ...

YouTube’s Brandcast event has become the closing event of TV’s upfront week. “Spotter Showcase will help brands reach today’s top YouTube Creators, giving them direct access to the voices shaping ...