The influence of music upon cognitive and affective response to advertising has received less attention than it may deserve, perhaps because existing empirical research has frequently produced ...

The digital music advertising company F# (pronounced "eff sharp," like the music note) was founded in 2012 to help brands create high-quality music experiences using streaming services like Spotify.

he said. ?So it looks like most Apple Music advertising represents net-new revenue. ?To a certain extent all advertising channels compete for advertising dollars, but the data suggests that Apple is ...

There are topics such as AI, the powers of creativity and storytelling, and the accelerated pace of life that commandeer the advertising industry’s conversations. There are also topics that don’t hog ...