Clorox today (March 11) launched a new brand platform, “Clean Feels Good,” per details shared with Marketing Dive. The effort is rooted in a tie-up with Emotiv for a neuroscience study testing ...

Clorox launches new brand platform, Clean Feels Good, that looks to inspire individuals to rethink what feels good OAKLAND, Calif., March 11, 2025 /PRNewswire/ -- Today, Clorox announced a new ...

The next capability I want to touch on is innovation. Last year, I introduced our new digital core, and I showed you an innovation Clorox Toilet Bomb that we built off of that core that we ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Clorox launches new brand platform, Clean Feels Good, that looks to inspire individuals to rethink what feels good OAKLAND, Calif., March 11, 2025 /PRNewswire/ -- Today, Clorox announced a new brand ...

Now that was unexpected," said Tad Kittredge, vice president of marketing and innovation at The Clorox Company. "Through our new brand platform, we're hoping to inspire individuals to rethink what ...