Nike expects sales will plunge in current quarter as it faces tariffs, sliding consumer confidence
Nike will report fiscal third-quarter earnings after the bell on Thursday as the company tries to execute a turnaround under ...
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Colleen Wolfe perfectly explained why monumental women's sports moments (Nike's Super Bowl ad!) matter
Nike recently released a massive Super Bowl ad for women's sports. What did you think of the commercial? Why did it work? I think because this is a time in sports where people want that ...
Marketing steps up in Nike’s turnaround plan – here’s where those dollars are going
“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...
Nike CEO Gets Another Shot to Prove Sports-Over-Fashion Reset
Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...
Nike faces steepest revenue drop in 5 years as consumer spending slows down
Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...
Nike forecasts fourth-quarter revenue below estimates, shares drop
Nike on Thursday forecast a steeper drop in fourth-quarter revenue than analysts had expected, striking a cautious tone as it ...
Nike's comeback plans threatened by tariffs, overstocked shelves
Nike is facing challenges in its turnaround effort as it deals with old inventory, the impact of a trade war, and declining ...