Bo Jackson remains one of the most legendary multi-sport athletes of all time, having excelled in both professional baseball ...

Not long after, his "Bo Knows" campaign for Nike, once a loud voice on the advertising landscape, ended just as quietly. Before the 1995 season began, Jackson retired from pro sports. "God has his ...

While the Air Griffey Max 1 was Griffey Jr.'s first official signature sneaker, he famously wore the Nike Air Diamond Fury ...

Here's a killer Bo Jackson / Bobby Witt dual autograph from ... photographer Richard Noble sued Nike over improper use of the image. The case was ultimately settled, but one outcome from the ...

Bo Jackson – the Auburn football legend, Heisman Trophy winner, former Major League Baseball All-Star Game MVP, and eponymous hero of those iconic “Bo Knows” Nike ads – is bringing his Bo ...

When Bo Jackson peaked as a two-sport athlete and Nike uberpitchman two decades ago, the Heisman Trophy that he won in 1985 as an Auburn tailback sat well down the list of his athletic achievements.

"Being a Nike Athlete and Brand Icon was a dream I've had since being a young boy. I wanted to be the next Michael Jordan, Bo Jackson, LeBron James or Kobe Bryant in the Nike Family," Beckham Jr ...