He never played for a world champion, but the 6-foot-1, 225-pound Jackson was the first ... Not long after, his "Bo Knows" campaign for Nike, once a loud voice on the advertising landscape ...

and might be best known for pitching shoes for Nike. The sneaker giant's first commercial employing Jackson was aired during the 1989 MLB All-Star Game, titled "Cross-Training by Bo Jackson." ...

Auburn legend Bo Jackson has abandoned a $21 ... and football player in the 1980s and 1990s, Jackson was also a well-compensated pitchman for Nike and other companies and has also operated a ...

Jackson, who starred in the ‘Bo Knows’ Nike advertising campaigns, is widely considered to be one of the greatest athletes of all time. He is the only athlete to be an All-Star in the NFL and MLB.