It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

We focus on a contrast between the US and China to help explain what the codes mean at a general level. Then we look at how Nike (a characteristically US brand) has managed to align itself to UK, ...

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It was a symbol of former CEO John Donahoe’s efforts to turn Nike into a luxury brand, bypassing retailers and selling direct to customers, just like ... still has much to do—for example ...

It steps away, just a bit, from Nike's long-time slogan, 'Just Do It.' Instead, it focuses on athletes who are always told what they can and can't do, and even what they may or may not be capable of.