The NBA season is really heating up, and trade deadline drama is at its peak. The post Nike Rejected LeBron James’ Idea for ...

LeBron James teams up with Nike for a commercial that plays on the controversy surrounding his decision to leave the Cleveland Cavaliers and join the Miami Heat. Video courtesy of FOXSports.com.

Last week, Nike celebrated ... campaign with a 90-second commercial voiced by Bradley Cooper, inviting viewers to step into the arena with sports stars ranging from LeBron James to Serena Williams.

In case you're an 'early to bed early to rise' person, the NBA landscape has just turned upside down in your sleep. The post NBA Insider Confirms LeBron James' Real Feelings on Luka Doncic Trade to ...

But Nike’s latest deal offers a wide variety of size and color choices for the LeBron NXXT Gen AMPD at only $95. All five color combinations of the shoe are listed at 44% off the original retail ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the billion dollar relationship almost never happened. It was in 2015 that ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

The Los Angeles Lakers superstar wrote “LAFD” on his Nike LeBron 22 signature shoe, which he wore during his team’s home matchup against the San Antonio Spurs. The nod to the Los Angeles ...