品牌 Slogan 是品牌的灵魂之声，能够在消费者的脑海中不断回响，激发情感共鸣，引导消费行为。 公式：品牌名 + 核心价值 案例1：Nike – “Just Do It ...

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

Nike's new advertising campaign, featuring Colin Kaepernick, celebrates the 30th anniversary of its 'Just Do It' slogan Nike sales appear to have increased in the wake of its controversial ...

The Nike adverts show Kaepernick with the slogan: "Believe in something. Even if it means sacrificing everything." Why America's sports stars began to take a knee Kaepernick is one of a number of ...