The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years later — in 2025 — that Nike would invest in a Super Bowl ad again ...

The students said the girls in the video were “cool,” the teacher said. “Perhaps those who resent the ad want to discourage other companies from challenging taboos as Nike did,” he said.

Nike has emerged as a big winner in the Super Bowl advertising game. The brand's surprise Super Bowl return drove the most social media engagement among the advertisers in Sunday's game ...

In response, XX-XY Athletics, a brand that strives to maintain fairness in female sports by keeping biological males out of girls' and women's competition, released a video to rebuttal Nike's ad.

two-time champion Aryna Sabalenka is getting the star treatment from Nike as her sponsor unveiled a creative tribute to her explosive game. In a video published on Sunday to the sportswear giant ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of trailblazing athletes, led by WNBA phenom ...

The mobile ads are part of a bigger multichannel campaign from Nike to promote warm clothing for the winter, including Web and video mediums. “The challenge here is to target consumers who are ...