Marketing steps up in Nike’s turnaround plan – here’s where those dollars are going
“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...
Her Campus12 天
Nike Expands into the Women’s Market with Skims
NikeSKIMS, the first co-created brand between Nike and an external company, launches this spring. Merging Nike’s sport technology with SKIMS’ form-enhancing designs, the collaboration aims to redefine ...
Adweek on MSN2 天
Despite Big Marketing Moves, Nike's Revenues Have Slid 9%
Nike's Q3 2025 year revenue, down 9% year-over-year. Revenues for the flagship Nike brand were down 9% to $10.9 billion. $6.2 ...
Nike faces steepest revenue drop in 5 years as consumer spending slows down
Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...
Footwear News on MSN1 个月
Nike and Adidas Rivalry Heats Up With Competing Advertising – Here's Who Market Experts ...
It's broader than just women." Though both ads were well received, Beckman did question the timing of Nike's reveal. "Not sure why Nike would launch this campaign featuring elite female athletes ...
Sports Illustrated20 天
Qinwen Zheng stars in new Nike ad for sports bras on Instagram
The official Nike Women's Instagram account shared four pictures ... bigger global superstar with the help of Nike's unmatched marketing abilities. Tennis fans can follow Sports Illustrated ...
CNN3 天
Nike’s sales are tumbling
NikeSkims, a new brand from Nike and Skims tailored to women, will launch in the United States this spring.