The Old Spice Fresher Collection makes guys "Smell as Great as Nature Is." Unfortunately, most guys don't live out in the... We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...

Old Spice campaigns aim at the brand?s video game loving audience. In February, Old Spice unveiled a campaign for its nature-themed body spray and deodorant, Fresher Collection. A video described how ...