In this second of our three-part series, The Six Cs of Permission Email Marketing, we continue to define the permission fundamentals by examining the third and fourth dimensions of permission: Clarity ...

“Interactive marketing is becoming a larger part of the marketing mix, and Forrester estimates that by 2016, online advertising spend will be equivalent to television spend today. Marketers will ...

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Several researchers have reported very low response rates to email surveys compared with conventional survey methods. Thus Tse et al. (1995) reported 6%; Kent and Lee (1999) achieved less than 3%, ...