Who gets to brand Puerto Rico: Its tourism agency or its biggest star?
The mayor of San Juan has said Bad Bunny does a better job of promoting Puerto Rico than the island’s official destination ...
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Dominican Republic and Puerto Rico sign agreement to boost multi-destination tourism
The Dominican Republic and Puerto Rico have formalized a strategic alliance to promote multi-destination tourism, enhance air connectivity, and drive economic growth in the Caribbean. The Memorandum ...
Unlocking Puerto Rico’s Real Estate Potential: Industry Leaders to Convene in San Juan
Real Estate Summit to Bring Together Industry Leaders and Government Officials. SAN JUAN, Puerto Rico, March 27, ...
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I Just Visited Puerto Rico—All the Shops and Outfits I Recommend For Your Visit
The sun-drenched atmosphere, year-round warm temperatures, and dreamy beaches make the region a top travel destination.
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Who gets to brand Puerto Rico: Its tourism agency or its biggest star?
Ricardo Rosselló, it was part of a broader effort to professionalize Puerto Rico’s place branding and underscored the importance of tourism to the island’s economy. As a scholar of Puerto ...