The success of Bad Bunny has boosted the image of Puerto Rico, but does he do a better job than the island’s official tourism ...

Ricardo Rosselló, it was part of a broader effort to professionalize Puerto Rico’s place branding and underscored the importance of tourism to the island’s economy. As a scholar of Puerto ...

For example, an early ad in its “Live Boricua” campaign sparked backlash for featuring ... At this critical juncture for the island’s tourism agency, perhaps Discover Puerto Rico should rebrand itself ...

Advertisement Article continues below this ad Earlier this year ... and in 1970, the Puerto Rico Tourism Company was created to promote the island as a tourist destination. By the 1990s, many ...