And if that’s the case, a re-engagement email is simply annoying, writes Ryan Phelan, CEO of RPE Origin, in an article in MarTech. Phelan lays out three reasons why re-engagement emails do not work.

The bottom line? If your emails aren't landing in the inbox, they aren't being read, and you're leaving money on the table. Email segmentation is a tried-and-true tactic for maximizing email ...

Purchases, browser behavior, life events, and alerts/reminders are all examples of ways marketers can trigger email communications. 3. Re-engagement and Winback No matter how strong a welcome program ...