Reese’s new Jumbo Cup, which is as big as not one, not two, not three, but four Reese’s King Size Cups. As they said in the advertising campaign to the generally reviled 1998 American take on ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 8 min 53 sec ago By Brian Bonilla - 11 min 23 sec ago By Sabrina Sanchez - 57 min 3 sec ago By Sabrina Sanchez - 1 hour 41 min ...

From Cluster Bites to Olympic medal-shaped peanut butter cups, Reese's has given fans several new sweet treats to enjoy this year. Now, the beloved candy brand is offering yet another one, and ...

The confectionary giant is planning a frenetic Super Bowl spot to promote its Peanut Butter Cup Chocolate Lava Big Cup candies. By Alex Weprin Media & Business Writer The candy giant Reese’s has ...

Reese's won't be using celebrities in its coming Super Bowl commercial, even though the majority of Big Game advertisers do ...

Ever since Reese's Chocolate Lava Big Cup hit stores nationwide, fans everywhere have been buzzing with excitement, like a volcano ready to erupt. To address this build-up, the #1 candy franchise ...

Reese’s, which used last year’s Super Bowl to successfully launch Reese’s Caramel Big Cups, is back in the game. In a 30-second spot from Erich & Kallman, scheduled to run in the second ...

Hershey says after the success of last year’s Super Bowl Reese’s commercial unveiling the Carmel Big Cup they’re bringing another ad to football’s biggest game for the second year in a row ...