Chocolate and peanut butter is one of my all-time favorite flavor combinations (as you can see in this glowing ice cream ...

Reese’s new Jumbo Cup, which is as big as not one, not two, not three, but four Reese’s King Size Cups. As they said in the advertising campaign to the generally reviled 1998 American take on ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as soon as the product launched last year, and that theme continues across ...

Reese's won't be using celebrities in its coming Super Bowl commercial, even though the majority of Big Game advertisers do ...

The confectionary giant is planning a frenetic Super Bowl spot to promote its Peanut Butter Cup Chocolate Lava Big Cup candies. By Alex Weprin Media & Business Writer The candy giant Reese’s has ...

Hershey says after the success of last year’s Super Bowl Reese’s commercial unveiling the Carmel Big Cup they’re bringing another ad to football’s biggest game for the second year in a row ...

Ever since Reese's Chocolate Lava Big Cup hit stores nationwide, fans everywhere have been buzzing with excitement, like a volcano ready to erupt. To address this build-up, the #1 candy franchise ...

Reese’s, which used last year’s Super Bowl to successfully launch Reese’s Caramel Big Cups, is back in the game. In a 30-second spot from Erich & Kallman, scheduled to run in the second ...