The brokerage, known for helping pioneer commission-free trading, relied on a controversial practice called payment for order flow (PFOF) for more than three-quarters of its revenue https://www ...

In contrast with Fidelity, Robinhood takes payment for order flow, which could add to your trading costs as brokers may start seeking out PFOF to generate revenue. While brokers that accept PFOF ...

During 2024, some 66% of Robinhood’s $2.95 billion in revenues came from what is known as payment for order flow of PFOF, which is the practice of selling its customers' trades to Wall Street ...

In recent years, a few companies have exploded onto the scene, like Robin Hood (HOOD ... are proposed to how payment for order flow (PFOF) or the market functions in general, many fintech ...