Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is ...

Roku has reportedly started upsetting its users by testing auto-playing video ads, which pops up even before the home screen ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

Roku is experimenting with delivering users ads when they first turn on their streaming device. Users, understandably, are ...

ROKU is testing a controversial new form of advert on its smart TVs and streaming sticks, which has prompted outrage from consumers. The tech company already has video advertisements on the home ...

Roku has started testing video ads that play automatically before users even reach the home screen, and everyone hates them.

Known for pushing the boundaries when it comes to streaming ads, Roku’s latest test stepped way over the line.

The real issue here is that Apple isn’t in the advertising business. It’s not even in an “ad-adjacent” business. Apple ...

Roku is testing auto-playing video ads at startup, frustrating users. The platform also has persistent banner ads that users find annoying.