TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

Get a head start on the 2025 racing season with the Rolex 24 at Daytona. This year, 14 former F1 drivers will start the race.

Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper, a title previously held by its competitor Rolex. Now, the brand’s ...

TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex ...

The 2025 racing season kicks off soon with IMSA's Rolex 24 at Daytona. Here's how to keep up with the endurance race.

“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula ... watch company was in talks to reclaim its timekeeping duties—a role it previously held from 1992 to 2003 before ...

Formula 1 may represent the pinnacle of open-wheel racing, but it’s far from the only kind of motorsport for highly talented drivers. Consider, for example, the Rolex 24 at Daytona. This weekend ...

LONDON, Jan 6 (Reuters) - Tag Heuer will replace Rolex as Formula One's official ... Tag Heuer was the first watch brand to sponsor a Formula One team, joining forces with Ferrari in 1971 before ...

Here are some of the famed names from other racing series who will be driving in the 2025 Rolex 24, which will begin Saturday afternoon on NBC and Peacock: ...