Even if you don't know anything about watches, you've darn well heard of "Pepsi." And we're not talking about the drink.

Celebrating the less famous Rolex GMT-Master references for the watch's 70th anniversary ✓ Check out the 116718, 1675/8, ...

Owning a Rolex GMT II ‘Pepsi’ is going to do a few things. It’s gonna make you very happy when you look at your wrist; it'll ...

Master, which was released in 1955 and is celebrating its 70th birthday this year, was a totally new kind of travel watch.

Watches and Wonders Geneva is right around the corner, which means it's time to take our best guesses at what Rolex will be ...

With the promise of a load of killer new releases dropping next week, here's what the most knowledge watch heads in the game ...

Rolex's enduring appeal comes down to a savvy ... with a crisp mother-of-pearl dial, a GMT-Master II with a grey and black bezel (the Gris Noir for lack of an official nickname), and a Perpetual ...

The new Gearys Rolex Boutique raises the bar with luxury watch showcases, VIP services and a scenic rooftop overlooking Rodeo ...

All of the Rolex collection is here, from the GMT Master II and Cosmograph Daytona to the Submariner. Visitors will also be able to discover and purchase historical pieces, with a dedicated floor ...

Among Rolex’s biggest flexes as a watchmaker is the fact it invented the first waterproof wristwatch, the Oyster, back in 1926. The Oyster Perpetual—a family of simple-yet-versatile sports watches ...