If subscribers have been in the system for a long time but haven't converted, SMS may be a way to re-engage them and turn that cold lead into a hot one with a discounted signup or fee-waving text ...

The channel lets marketers not only reach those that have smartphones, but feature phones as well. Here are the top 10 SMS campaigns of the second quarter, in alphabetical order. The initiatives were ...

The scammers sent an offer for an ‘innovative’ energy saving device via an SMS, usually including the victim’s real name, ...

SMS also has the widest reach because every one of the more than 5 billion mobile phones on this planet has the capacity to send and receive them. But SMS-keyword-to-short-code campaigns are limiting ...

Malicious SMS campaign in the US takes advantage of Elon Musk's image to sell a worthless device that saves money on ...

Missed appointments and poor communication can lead to lost revenue and dissatisfied customers. SMSReminder.biz provides an ...

As businesses continue to prioritize direct-to-consumer marketing, SMS remains a key channel for driving customer loyalty and revenue growth. Klaviyo's recognition as the top SMS marketing platform ...

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Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit. Cellit reviewed 1,180 ...

The consumer packaged goods marketer is collaborating with Snipp Interactive to roll out the SMS-based campaign, which is catering to Kleenex’s customers’ interests by offering a reward that ...