Samsung could add generative artificial intelligence technology to its voice assistant Bixby, a top executive at the company told CNBC. Samsung's Bixby is across the company's devices, from ...

It has struggled to differentiate itself from Google Assistant, which is built into all Android phones including the best Samsung phones, and as we’ve seen from the slow death of Siri ...

give directions and tell really bad jokes — and it looks like yet another oddly-named digital assistant is about to join the roster. According to a screenshot of the Korean version of Samsung ...