The semiotic perspective may help us understand how natural language ... Peirce’s theory of signs and his classification from the point of view of the object of the sign (representant) is helpful in ...

Semiotics, the science of signs and symbols, can aid innovation in brands and their marketing, with a tangible ROI for its application, particularly in brand building in emerging markets. It is ...

Towards a semiotic theory of hegemony: Naming as hegemonic operation in Lotman and Laclau ...