Content purchasers are more receptive to ads than other smartphone owners, and they tend to have more positive opinions toward ads on the whole: 29% of smartphone content purchasers say smartphone ads ...

NEW YORK ? A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers. These high-powered ...

A study by Adology finds that mobile advertising and branded smartphone applications influence consumers? purchase decisions. Nearly half (49.2 percent) of home furnishings consumers say mobile ...