NEW YORK ? A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers. These high-powered ...
25% of smartphone content purchasers say ads are unique and interesting, compared with 14% of all smartphone owners. Similarly, content purchasers are far more likely to take action on an ad. Among ...
The campaign encapsulates an exhilarating cinematic experience that showcases the dual attributes of the smartphone—power and clarity. The campaign aims to highlight the exceptional features of ...