Most brands have already launched their Chinese New Year (CNY) campaigns as per norm. This is especially true with luxury brands, who have budgets allocated for cultural localisation during CNY.

Currently the subject of a Kickstarter campaign, the Snake Watch is made by Chinese/Singaporean company Zbioland Luxury Watches. The timepiece was designed in honor of the fact that 2025 is the ...

choosing a watch from a luxury marque – either one that is simple and elegant, or one that has more of an outsize impact. Hublot’s Spirit of Big Bang Year of the Snake timepiece is crafted ...