Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

says there’s a better way to use social media tools for marketing. His recent book, The Obvious Choice: Timeless Lessons on Success, Profit and Finding Your Way, addresses the issue. I talked to ...

Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings to post about the brand. That content reached the creator's audience ...