Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

In today's digital age, simply having an online store isn't enough. Understanding how to market products effectively is the ...

An Empirical Research on Social Media Marketing and Consumer Responses: Leveraging the Power of Online Opinion Leaders This is the metadata section. Skip to content viewer section. The emerging ...

The Certificate in Social Media Marketing is designed for people like you desiring the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a ...

A major hurdle for fmcg brands is that they often fall into ‘low-interest’ categories. Consumers spend little time ...

They also manage to tie the products being sold to a catchy ... mobile devices, and social media platforms. Digital marketing is a broad field, including attracting customers via email, content ...

The days of selling vitamins door-to-door may have long ended, but as Alexander Graham Bell said: “When one door closes, ...

Sprout Social’s Layla Revis looks upon a product innovation at M&S as proof brands should pay attention to social discourse ...