The reality is, social media is an ever-changing marketing environment. The only sensible way to keep pace without losing your footing is to start with a plan. 2. Include your loyalty program If you ...

For example, some users rely on social media for breaking news and mass media for in-depth coverage. Regardless of how social media fits into the communication plan, apply the same ground rules by ...

Social media is ever-evolving. Businesses can harness its power by understanding their audience, crafting content, and ...

Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers to roll out ...