In the case of Speedo, this British brand that started in Australia in 1914 popularized the swim brief style, so much so that the name became synonymous with the type of swimwear. But the company ...

Additionally, many guys started gravitating towards swim briefs, broadly known as “Speedos” today, which offered even less coverage and became increasingly popular for athletes and fitness ...

This has been blended with ‘medal gold’ to created Speedo’s colour. “The brief was to reposition the swim category’s biggest player, Speedo, in order to propel swim culture forward as a whole,” says ...