It’s been five full years since Fender has had a presence at NAMM, the musical instruments and equipment industry’s biggest ...

Fender is continuing its mass rollout of new electric guitars with the launch of two limited edition Squier Paranormal models ...

The Indonesian-built Standard series brings the concept of an affordable Fender back to the table – and it’s the greatest show of faith yet in its facility ...

Fender is celebrating the 50th anniversary of Hello Kitty with the return of the cult classic Squier Hello Kitty Stratocaster, a fuzz pedal and accessories collection. You might often hear vintage ...

Fifty years ago in March 2025, the Japanese company Sanrio introduced Hello Kitty to the world. Designed by Yuko Shimizu, the familiar anthropomorphised cat character has transcended cult status and ...