The largest insurer in California has scrapped its plan to air a commercial during the largest TV broadcast of the year.

Insurance company State Farm has abandoned its plan to run a commercial in the coming Super Bowl, saying its focus is on ...

A planned State Farm commercial will not air during the Super Bowl: "Our focus is firmly on providing to support to the ...

State Farm said it was backing out of its plan to air an ad during the upcoming Super Bowl due to the wildfires in Southern ...

State Farm pulled its Super Bowl commercial due to the devastating Los Angeles fires. In a statement, the company says, "Our focus is firmly on providing support to the people of Los Angeles. We will ...

The Super Bowl commercial would have been the second consecutive spot from the insurance giant, after Arnold Schwarzenegger ...

State Farm is canceling a planned commercial by the insurance giant set to run during the 2025 Super Bowl next month, citing ...

Insurance giant State ... second commercial was $6.5 million, according to a 2024 report from market research firm Kantar. The cost for those ads in 2024 was reaching $7 million. State Farm ...