When presented with a word like "red" printed in blue ink, you have to actively suppress the urge to read the word "red" and instead focus on the colour of the ink (blue), which takes more ...

Want to see how you fare on a test of inhibitory control? Take a Stroop effect test. Tell us what you think. E-mail comments or questions to the editors at [email protected]. Ever wonder about ...

If you do not have the Shockwave plug-in, a non-shockwave demonstration of the Stroop Effect is also available. For instructions on downloading the Shockwave plug-in, take a look at the NOVA ...

If you're about to compete in a triathlon, it will make you both faster and smarter, according to two recent studies. The latest research involved 13 triathletes, a cognitive test called the Stroop ...