When presented with a word like "red" printed in blue ink, you have to actively suppress the urge to read the word "red" and instead focus on the colour of the ink (blue), which takes more ...

If you do not have the Shockwave plug-in, a non-shockwave demonstration of the Stroop Effect is also available. For instructions on downloading the Shockwave plug-in, take a look at the NOVA ...

The latest research involved 13 triathletes, a cognitive test called the Stroop test, and a magnesium oxide laxative. The result? The athletes performed measurably better on the cognitive test after ...