Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel compete with rivals such as Hasbro.

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(Daniel Acker / Bloomberg via Getty Images) Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the ...

Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It’s a huge deal.