Rolex, for example, raises prices by 4%-6% every year, with another 4% average increase announced for 2025. The imposition of U.S. tariffs on Swiss watches would not occur in isolation.

For more financial news, go to the News24 Business front page. Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024. The ...

ROLEX, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024. The Geneva-based company, controlled by a Swiss foundation named for its ...

Prices paid for the holy trinity of Swiss watches — Rolex, Patek Philippe, and Audemars Piguet — fell 4.9%, 6.5%, and 7.4%, respectively. This follows a rough 2023 when Rolex prices fell 8.2%.

(Bloomberg) -- Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024. The Geneva-based company, controlled by a Swiss ...