He said that they will "allow us to better gauge and understand the attributes our shoppers prefer". The trial is being ...
Head of commercial at ATM Fresh, a Tesco supplier, Rachel Botha, explained how the trial is "the most far-reaching research ever undertaken in the UK to understand British consumers' table grape ...
The trial is being carried out together with Tesco suppliers AMT Fresh, a Peterborough-based global fruit importer, and leading global fruit developers Bloom Fresh. Rachel Botha, head of ...
Tesco hopes to learn more about shopper preferences through the trial and could look to expand the range. It said that early ...