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Tesco is tapping into shifting Easter trends with a focus on free-from and premiumisation. Among its new offerings are eggs inspired by its popular Pretzel & Sea Salt and Raisin & Biscuit chocolate ...

while the Grower’s Harvest range has reduced from 27 to 16, Ms Molly’s from 16 to five and Eastman’s from 19 to nine. Mr Stainton said: “Tesco were shown to be price matching their value ...

A total of 3,206 shoppers took part in the annual survey which considers a range ... stars for value for money and earning it the coveted Which? Recommended Provider title. Tesco was close behind ...

The programme looked at 122 products in Tesco’s campaign and found 37 contained less of the main ingredient than Aldi’s. It put the spotlight on Tesco value tier own brands, such as Hearty Food Co, in ...