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Tesco is tapping into shifting Easter trends with a focus on free-from and premiumisation. Among its new offerings are eggs inspired by its popular Pretzel & Sea Salt and Raisin & Biscuit chocolate ...

while the Grower’s Harvest range has reduced from 27 to 16, Ms Molly’s from 16 to five and Eastman’s from 19 to nine. Mr Stainton said: “Tesco were shown to be price matching their value ...

A total of 3,206 shoppers took part in the annual survey which considers a range ... stars for value for money and earning it the coveted Which? Recommended Provider title. Tesco was close behind ...